Overview
Carney & Son, a trusted HVAC company serving Charleston, SC, teamed up with Imprint Digital to supercharge their online presence. With a strategic SEO overhaul, we helped them attract more qualified leads, increase conversions, and dominate the local search rankings. The results? A massive leap forward in visibility, engagement, and business growth.
2025 Performance Highlights
- Organic Traffic: Up 106.19% YoY – More eyes on the brand, more clicks, more opportunities.
- Money Page Performance: Up 3.23% YoY – The high-impact pages that drive revenue are getting even stronger.
- Lead-Generating Actions: Exploded by 481.82% – More customers taking action than ever before.
- Conversion Actions: Up 87.1% YoY – Turning traffic into real, paying customers at an incredible rate.
Conversion Actions | Last 90 Days vs. same period last year
Organic Traffic | Last 90 days compared to the same period last year
Organic traffic | Last 90 days compared to the previous period
Organic traffic | Money Page last 90 days compared to the same period last year
Organic traffic | Money Page Last 90 days compared to the previous period
Key Strategies That Delivered Big Wins
1. Dialed-In SEO & Website Optimization
- Launched new service pages and made sure they were optimized to pull in the right audience.
- Enhanced site structure and navigation, making it easy for customers (and Google) to find what they need.
- Focused on high-intent keywords to attract searchers who are ready to book HVAC services.
2. Content That Connects & Converts
- Crafted engaging, high-value content that positioned Carney & Son as the go-to HVAC experts in Charleston.
- Strengthened local SEO, ensuring they showed up when homeowners searched for heating and cooling solutions nearby.
- Optimized money pages with persuasive messaging and strong calls to action that turned visitors into leads.
3. Next-Level Conversion Optimization
- Fine-tuned calls-to-action (CTAs) across the site, making it effortless for customers to reach out.
- Improved mobile experience, ensuring a seamless journey from search to booking on any device.
- Set up advanced tracking to measure what’s working and double down on success.
What’s Next? Keep the Momentum Rolling.
- Expand content efforts to keep growing organic traffic and brand authority.
- Double down on local SEO to stay ahead of the competition in Charleston.
- Optimize for voice search & AI-driven queries to future-proof visibility.
- Continue refining conversion strategies to turn more visitors into lifelong customers.
Final Word
Carney & Son’s digital transformation proves that when the right SEO strategy meets execution, businesses win—big. This isn’t just about rankings and traffic; it’s about real growth, real leads, and real revenue. And this is just the beginning.
Looking for Similar Growth? Contact us today to drive more leads through targeted marketing strategies and scale your business with our Road To Scale proven method!